Homegrown brand Castlery to unveil new flagship store at Liat Towers

What had started out as a four-man group in Ubi in 2013 has actually grown as an electronic brand name as well as a disruptor in the conventional furnishings company sector. Castlery’s collection of furniture now partakes 300,000 residences worldwide.

“Being the very first regional furniture pieces brand name to set up in Liat Towers is a substantial as well as significant milestone for us. It is a physical manifestation of our progress passions as well as shows our undeviating dedication to staying true to our sources, “says Castlery co-founder Declan Ee.

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“The government will recognize as well as partner more business like Castlery to establish the future generation of Singapore Global Enterprises as the following engine of growth for our economic condition,” adds Siow. As part of its global growth approach, the brand likewise intends to hire 100 more employees over the next year to load supply chain, promotion and also aesthetic selling positions.

Because signing up with the Enterprise Singapore’s (EnterpriseSG) scale-up program in November 2019, Castlery has actually observed a six-fold surge in profits, starting shops in as much as 50 metropolitan areas in the United States and also expanding ventures in Australia.

Homegrown furniture manufacturer Castlery plans to unveil a new front runner store at Liat Towers in the 3rd quarter. Totalling 24,000 sq ft all over 2 floors, it will be the brand’s biggest display room to date and also will include a boosted shop experience that complements Castlery’s online-to-offline buying experience. Found in the heart of Orchard Road, Liat Towers is additionally residence to worldwide manufacturers like Hermes, a French deluxe fashion residence and Swiss luxury watch manufacturer Audemars Piguet.

“Castlery has created a clear strategy to reach this aspiration while maintaining a strong Singapore base,” says Jeffrey Siow, handling director and chief executive officer of EnterpriseSG. Currently, worldwide orders make up over 80% of Castlery’s total earnings.

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